The go-to content girl for bold brands ready to actually stand out online.

Social media strategy, content creation and brand-building that connects, converts and grows your business - with purpose.

Meet Emily

I’m the founder and creative behind That Content Girl, curating high quality, aesthetic content that turns your ideas into scroll-worthy visuals.

With a background in marketing and a deep love for storytelling (and an even deeper love for a good aesthetic), I combine strategy and creativity to curate content that isn’t just pretty, it performs.

I’m here to take the stress out of socials and make your brand look as good online as it does in your vision board. Whether you’re an established brand or just about to launch, I bring the strategy, creativity and that girl energy to help you stand out with purpose.

So what makes me
that content girl?

  • 8+ years of experience in social media, digital marketing and content creation, so I know what works and what doesn’t!

  • A Bachelor of Business with a Marketing major and a Certificate in Professional Photography, combining solid strategy with compelling, visual storytelling.

  • I’m all about curating high-quality, aesthetic content that tells your unique story, with creativity and passion

  • When we collaborate, you’ll feel heard, supported, and excited about your content…because creating content should be fun!

My vibe?

Authentic, results-driven and always here to be your hype girl!

If you’re tired of feeling stuck or overwhelmed by content, let’s change that.

How you can work with me

  • Social Media Strategy

    A clear, custom strategy that makes showing up online feel seamless and aligned with less stress, more intention.

  • Content Creation

    Effortless, on-brand content made for connection. UGC, reels and visuals that feel like you.

  • Brand Consulting & Social Audits

    Refine your message, define your vibe and get a fresh perspective on how your brand shows up online. Whether you're launching, rebranding, or feeling a bit stuck - I'll help you move forward with clarity and confidence.

  • BTS & Event Coverage

    Real-time content for events, launches and brand moments. You bring the energy, I bring the magic, turning every moment into shareable content.

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Some kind words from my clients…

  • "Emily created the most beautiful for content from my baby shower. I could not be happier with the beautiful memories that I now get to keep forever. Emily knows exactly what she is doing and absolutely nailed capturing the atmosphere and aesthetic of my event through her content. If you’re considering hiring a content creator, Emily is 100% your girl."

    TESS BERTOLDI

  • "I hired Emily for my content creator for my International Women’s Day 2025 Event in Newcastle. Emily went ABOVE and beyond in terms of attention to detail and getting every single BTS video I wanted from the event. She is the only person I trust to nail my content. She is 20/10 every single time. Highly highly recommend ❤️"

    KARISSA BYRNES

  • "I had the pleasure of working with Emily yesterday after connecting through my business, and I just wanted to say a massive thank you! She knows how to match the energy of any event while capturing the most incredible behind-the-scenes content. Not only is her content amazing ( I can’t believe she made me look that good!) but her energy is too! She’s polite and stays out of the way, which is perfect for behind-the-scenes work as you don’t even feel like you’re being filmed! She mentioned she does weddings too and I honestly believe she is the perfect fit for your special day. She’s now my go-to- content girl! Thanks so much Emily x"

    LATISHA SYKES

  • "Absolutely loved working with Emily on our event, she actively got SO much content which was amazing and allowed me to focus on my event. She also delivered the content so fast so I was able to share very quickly. Emily is also really friendly so made our guests comfortable and feel at ease! Thank you Emily, we can’t wait to work together again soon!!!"

    ROXANNE CAMBRIDGE

  • "Where to even begin!? Let’s start with the customer service, Emily is so lovely and kind, she is understanding and really listens to understand the brief. We used her for an event and with over 65 people in the room she never once got in the way and instead move subtly and gracefully to capture all of the special moments. She curated the content and created a reel that was better than I could have imagined. I so look forward to working with her again in future."

    EMILY SHILKIN

  • "We hired Emily to film some low-fi content to use across socials for our Chain Social Meta Masterclass at The Calile Hotel. We are thrilled with the deliverables we were provided, and found Emily such a delight to partner with (so professional and warm). Would highly recommend for any business!"

    SHELBY VAN ZWOL

  • "Could not speak more highly of Emily and the content she produces. She's a 10/10, you will not be disappointed."

    LEONI AKHIDENOR

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How to know you’re ready to work with me

This checklist might just be the sign you’ve been waiting for.

  • You struggle to create aesthetic visuals that actually capture your brand’s vibe

  • You already have a team but just not enough time to create high quality content

  • Your content feels kind of random

  • You're stretched thin and content creation keeps slipping down the to-do list

  • You want someone to bounce ideas off (and actually do the thing)

  • Your events or launches are happening, but not being captured to share online with your audience

  • You know your brand has potential, you just need help bringing it to life online

  • You’re craving a creative partner who understands the art and the strategy

If you ticked 3 or more…

Babe, it’s time. Let’s make the content side of your biz feel fun, clear, and strategic.

Your next-level content era starts here … are you in?