Hey,I’m Emily
The girl behind the camera, here to make your brand look that good.
There’s nothing more I love than collaborating with purpose-driven brands to create fun, scroll-worthy content that truly represent their vibe and connect with their audience. With 8+ years experience in the marketing industry, I’ve learnt a lot - especially about what works and what doesn’t! I’m always learning about the latest trends, ever-changing social media updates and how-to build a strong, cohesive brand online. I’ve personally had to overcome my own challenges in showing up online and being authentically myself (it’s hard being a perfectionist!) so it’s something I’m incredibly passionate about in helping others do the same.
So whether you’re aiming to post more consistently, make your socials look cohesive or just need a second brain to figure out your marketing, I’ve got you.
Think thoughtful planning, content that actually feels like you, and creative support every step of the way.
I’ve always been the girl in my friend group thats taking all the photos, with an obsession for getting the perfect shot - so of course it only made sense to call my business That Content Girl. My journey started in 2024, when I decided to pursue a side hustle in content creation, mainly as a way to express my creativity but also meet new people as I’d only just moved to Brisbane and was craving connection with other like-minded creatives.
I had absolutely no idea where it would take it me but 12 months later after working on some incredible projects and my business gaining momentum, I decided to go full-time, leaving behind an incredible marketing team from my 9-5 to grow the business and follow my passion of content creation and social media. Running my own business is something I’ve always dreamt of doing and now I get to help other creatives, brands and business’ turn their ideas into aesthetic visuals that captures their own unique story.
A few things I bring to the table:
I care a lot - your wins feel like my wins (yes, I will cheer you on in all caps).
Creative ideas with a solid strategy behind them, cute and clever.
A fun, collaborative vibe. Like working with a friend who happens to be a bit obsessed with marketing.
Clear systems, honest communication and support that keeps things feeling easy, not overwhelming.
Let’s make your online presence feel like something you actually want to share.
Based in Brisbane. Working with clients anywhere.